We all like our labels, from trainer shoes to high fashion, the high street is dominated by the must have names and for those who can afford, designer items from the top designers. So what do women look for when buying their lingerie? A few of course will have their favourite labels including Lejaby, Triumph, Fantasie, Freya, Rigby & Peller, but for the vast majority such loyalties don't exist, with many women buying badly fitting bras off the shelf, from department store and supermarkets. Yet lingerie is an area where designer goods are readily available and often at really affordable prices. One of the things I look for when buying lingerie  for Just Bras is the story behind the lingerie. Who designed it, what's their background, who are they designing for and what look are they hoping to achieve? I'm looking to fill gaps in what we have to offer and to occasionally have... Read more